What is opportunity management in SAP CRM - Customer Relationship Management?

SAP Term: opportunity management

• Component: CRM

• Component Name: Customer Relationship Management

• Description: A key functional area of SAP that provides sales tracking and sales forecasting, helps plan and manage sales approaches, identifies key decision makers, and estimates potential-to-buy and potential closing dates.

Smart SAP Assistant

• Key Concepts: 
  Opportunity management is a component of SAP Customer Relationship Management (CRM) that helps businesses identify, track, and manage sales opportunities. It enables sales teams to identify potential customers, track their progress through the sales cycle, and manage their interactions with customers. 
  
  How to use it: 
  Opportunity management in SAP CRM allows users to create and manage opportunities. It provides a comprehensive view of customer data, including contact information, account history, and sales activities. It also allows users to track the progress of opportunities through the sales cycle and manage customer interactions. 
  
  Tips & Tricks: 
  When using opportunity management in SAP CRM, it is important to keep track of customer data and sales activities. This will help ensure that opportunities are tracked accurately and that customer interactions are managed effectively. 
  
  Related Information: 
  Opportunity management in SAP CRM is closely related to other components such as lead management, account management, and contact management. These components work together to provide a comprehensive view of customer data and enable effective sales management.