1. SAP Glossary
  2. CRM Customer Relationship Management
  3. Opportunity Management


What is Opportunity Management in SAP AP-XCR - CRM Customer Relationship Management?


SAP Term: Opportunity Management


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  • Key Concepts: 
    Opportunity Management is a component of SAP's Customer Relationship Management (CRM) module. It is used to identify, track, and manage sales opportunities. It helps sales teams to identify potential customers, track their progress, and manage the sales process from start to finish. 
    
    How to use it: 
    Opportunity Management can be used to create and manage opportunities. It allows users to define the criteria for an opportunity, such as customer type, product type, and expected revenue. It also allows users to track the progress of an opportunity, from initial contact to closure. 
    
    Tips & Tricks: 
    When using Opportunity Management, it is important to keep track of all the details associated with an opportunity. This includes customer information, product details, and expected revenue. This will help ensure that all opportunities are tracked accurately and efficiently. 
    
    Related Information: 
    Opportunity Management is part of SAP's CRM module. Other components of the CRM module include Lead Management, Account Management, and Contact Management. These components can be used together to provide a comprehensive view of customer relationships.
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