What is lead management in SAP CEC-MKT - SAP Marketing?

SAP Term: lead management

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Applies established best practice marketing automation techniques in volume business to generate and qualify demand for hand over to sales for conversion and deal closure with existing and new customers.

Smart SAP Assistant

• Key Concepts: 
  Lead management is a process used in SAP Marketing Cloud to identify, qualify, and nurture leads. It helps to identify potential customers and track their progress through the sales funnel. It also helps to prioritize leads based on their potential value and to track the effectiveness of marketing campaigns. 
  
  How to use it: 
  Lead management in SAP Marketing Cloud can be used to create and manage leads. It allows users to capture leads from various sources, such as web forms, email campaigns, and social media. It also allows users to segment leads based on criteria such as demographics, interests, and behavior. Additionally, it provides tools for tracking lead progress through the sales funnel and for scoring leads based on their potential value. 
  
  Tips & Tricks: 
  When using lead management in SAP Marketing Cloud, it is important to ensure that all leads are properly qualified and nurtured. This can be done by setting up automated processes for lead qualification and nurturing. Additionally, it is important to track the effectiveness of marketing campaigns in order to optimize future campaigns. 
  
  Related Information: 
  For more information about lead management in SAP Marketing Cloud, please refer to the official documentation at https://help.sap.com/viewer/p/CEC-MKT_SAP_MARKETING_CLOUD.