What is Lead Management in SAP CRM - Customer Relationship Management?

SAP Term: Lead Management

• Component: CRM

• Component Name: Customer Relationship Management

• Description: Lead Management comprises the following activities: Creation and execution of marketing campaigns Creation of target groups Generation of leads Creation and management of lead qualification teams Distribution and monitoring of the teams' worklists Operative reporting

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• Key Concepts: 
  Lead Management is a component of SAP Customer Relationship Management (CRM) that helps businesses identify, qualify, and convert leads into customers. It enables companies to track and manage leads from initial contact to conversion, providing visibility into the entire lead management process. 
  
  How to use it: 
  Lead Management in SAP CRM allows users to capture leads from various sources such as web forms, emails, and phone calls. It also provides tools for lead scoring, segmentation, and qualification. Additionally, users can track the progress of leads through the sales cycle and assign tasks to sales reps. 
  
  Tips & Tricks: 
  When using Lead Management in SAP CRM, it is important to ensure that all leads are properly tracked and managed. This includes setting up lead scoring rules, segmenting leads into different categories, and assigning tasks to sales reps. Additionally, it is important to monitor the progress of leads through the sales cycle in order to ensure that they are being properly followed up on. 
  
  Related Information: 
  Lead Management in SAP CRM is closely related to other components such as Opportunity Management and Sales Force Automation. These components provide additional tools for managing customer relationships and tracking sales activities. Additionally, Lead Management can be integrated with other systems such as marketing automation platforms for a more comprehensive view of customer relationships.