What is lead nurture in SAP CEC-MKT - SAP Marketing?

SAP Term: lead nurture

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The process of interacting with prospects and customers at every stage of the sales funnel. It focuses on marketing tactics and communications tailored to the needs of the prospects.

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• Key Concepts: 
  Lead Nurture is a feature of SAP Marketing Cloud (CEC-MKT) that allows marketers to create automated campaigns to engage with leads and customers. It enables marketers to create personalized messages and content that are tailored to the individual’s interests and needs. This helps to build relationships with leads and customers, as well as increase conversions. 
  
  How to use it: 
  Lead Nurture can be used to create automated campaigns that are triggered by certain events or actions. For example, when a lead visits a website, they can be sent an email with relevant content. Additionally, Lead Nurture can be used to segment leads into different groups based on their interests and needs. This allows marketers to send more targeted messages and content that are tailored to each group. 
  
  Tips & Tricks: 
  When creating automated campaigns with Lead Nurture, it is important to ensure that the messages and content are relevant and engaging. Additionally, it is important to track the performance of each campaign in order to measure its effectiveness. This will help marketers optimize their campaigns for better results. 
  
  Related Information: 
  Lead Nurture is part of SAP Marketing Cloud (CEC-MKT). It is also related to other features such as Lead Scoring, which helps marketers prioritize leads based on their engagement level; and Lead Qualification, which helps marketers identify qualified leads.