What is Lead Nurture Stream in SAP CEC-MKT - SAP Marketing?

SAP Term: Lead Nurture Stream

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An application that engages prospects or customers during the various phases of the sales cycle to generate leads.

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• Key Concepts: 
  Lead Nurture Stream is a feature of the CEC-MKT SAP Marketing Cloud that allows marketers to create automated campaigns to nurture leads. It enables marketers to create personalized customer journeys and target customers with relevant content at the right time. The feature also allows marketers to track and measure the performance of their campaigns.
  
  How to use it: 
  To use Lead Nurture Stream, marketers must first define their target audience and create a customer journey. They can then create automated campaigns that will be triggered when customers reach certain points in their journey. Marketers can also set up tracking and measurement tools to monitor the performance of their campaigns.
  
  Tips & Tricks: 
  When creating automated campaigns, it is important to ensure that the content is relevant and engaging for the target audience. Marketers should also consider using A/B testing to optimize their campaigns and ensure they are delivering the best results.
  
  Related Information: 
  Lead Nurture Stream is part of the CEC-MKT SAP Marketing Cloud, which also includes features such as lead scoring, segmentation, and analytics. For more information about Lead Nurture Stream, please visit the SAP website.