What is audience in SAP CEC-MKT - SAP Marketing?

SAP Term: audience

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A group or segment of customers that can be used to cluster marketing reporting results or to assign a budget in marketing planning.

Smart SAP Assistant

• Key Concepts: 
  Audience is a feature of SAP Marketing Cloud that allows users to create and manage target groups of customers. It enables users to segment customers based on their attributes, such as demographics, interests, and behaviors. Audience also allows users to create personalized campaigns and messages for each target group. 
  
  How to use it: 
  To use Audience, users must first create a target group. This can be done by selecting the desired attributes from the Audience dashboard. Once the target group is created, users can then create personalized campaigns and messages for that group. Additionally, users can track the performance of their campaigns and messages in real-time. 
  
  Tips & Tricks: 
  When creating a target group, it is important to consider the attributes that are most relevant to your business goals. Additionally, it is important to regularly review and update your target groups in order to ensure that they are up-to-date with the latest customer data. 
  
  Related Information: 
  For more information on Audience, please refer to the SAP Help Portal or contact your SAP representative. Additionally, there are several online resources available that provide detailed tutorials on how to use Audience.