What is audience in SAP CEC-MKT-CPG - Campaign?

SAP Term: audience

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: A group of people who are members of a social networking website that can be targeted by advertising campaigns.

Smart SAP Assistant

• Key Concepts: 
  Audience is a term used in SAP CEC-MKT-CPG Campaign Management to refer to the target group of people that a campaign is intended to reach. It is important to define the audience for a campaign in order to ensure that the right message is being sent to the right people. 
  
  How to use it: 
  When creating a campaign in SAP CEC-MKT-CPG Campaign Management, it is important to define the audience for the campaign. This can be done by selecting the target group of people that the campaign should reach. This can be done by selecting demographic information such as age, gender, location, etc. 
  
  Tips & Tricks: 
  When defining an audience for a campaign, it is important to consider the goals of the campaign and who would be most likely to respond positively to it. It is also important to consider how the message should be tailored for each audience in order to maximize its effectiveness. 
  
  Related Information: 
  SAP CEC-MKT-CPG Campaign Management also allows users to create segments within an audience in order to further refine targeting. This can be done by creating segments based on specific criteria such as purchase history, interests, etc.