What is audience in SAP CEC-EMA - SAP Emarsys?

SAP Term: audience

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A user group in the network being targeted by your ad campaign.

Smart SAP Assistant

• Key Concepts: 
  Audience is a term used in CEC-EMA SAP Emarsys to refer to a group of contacts that have been segmented based on certain criteria. Audiences can be created manually or automatically using rules and filters. Audiences are used to target specific groups of contacts with relevant content and campaigns. 
  
  How to use it: 
  To create an audience, go to the Audience tab in CEC-EMA SAP Emarsys. From there, you can create a new audience by selecting the criteria you want to use for segmentation. You can also create an audience automatically by setting up rules and filters. Once the audience is created, you can use it to target specific contacts with relevant content and campaigns. 
  
  Tips & Tricks: 
  When creating an audience, make sure to use criteria that are relevant to your target contacts. This will ensure that your campaigns are more effective and that you are targeting the right people with the right content. Additionally, make sure to regularly review and update your audiences so that they remain up-to-date and accurate. 
  
  Related Information: 
  For more information on creating audiences in CEC-EMA SAP Emarsys, please refer to the official documentation here: https://help.emarsys.com/hc/en-us/articles/360014455093-Creating-Audiences