What is audience in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: audience

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A list of users defined by an advertiser for use as the target group for advertising campaigns such as retargeting campaigns.

Smart SAP Assistant

• Key Concepts: 
  Audience is a term used in SAP CRM-ANA-MKT Marketing Analytics to refer to a group of people who have similar characteristics or interests. Audiences can be created based on demographic information, such as age, gender, location, or interests. Audience data can be used to target marketing campaigns and measure their effectiveness. 
  
  How to use it: 
  In SAP CRM-ANA-MKT Marketing Analytics, audiences can be created by selecting the “Audience” tab in the main menu. From there, users can select the criteria they want to use to create an audience. Once an audience is created, it can be used to target marketing campaigns and measure their effectiveness. 
  
  Tips & Tricks: 
  When creating an audience in SAP CRM-ANA-MKT Marketing Analytics, it is important to consider the criteria that will be used to define the audience. For example, if you are targeting a specific demographic, such as young adults, you should select criteria that accurately reflects that demographic. Additionally, it is important to consider how the audience will be used when selecting criteria. For example, if you are targeting a specific geographic area for a marketing campaign, you should select criteria that accurately reflects that geographic area. 
  
  Related Information: 
  SAP CRM-ANA-MKT Marketing Analytics also offers other features such as segmentation and predictive analytics which can be used in conjunction with audiences to further refine marketing campaigns and measure their effectiveness. Additionally, SAP offers other products such as SAP Hybris and SAP C/4HANA which offer additional features for creating and managing audiences.