What is Customer Journey Manager in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: Customer Journey Manager

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: An app that enables a marketer to build, measure, and optimize omnichannel customer journeys that drive brand value, customer loyalty, and increased revenue through contextually relevant and personalized experiences.

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• Key Concepts: 
  Customer Journey Manager is a component of the Fiori UI for SAP Marketing Cloud. It enables marketers to create and manage customer journeys that are tailored to the individual customer’s needs. It provides a visual representation of the customer journey, allowing marketers to easily identify and address any gaps or opportunities in the customer experience. 
  
  How to use it: 
  The Customer Journey Manager can be used to create and manage customer journeys. Marketers can define the steps in the journey, set goals, and track progress. They can also use the tool to analyze customer data and identify areas for improvement. Additionally, marketers can use the tool to create personalized experiences for customers by leveraging data from other sources such as social media or web analytics. 
  
  Tips & Tricks: 
  When creating customer journeys, it is important to consider the customer’s needs and preferences. Additionally, it is important to ensure that each step in the journey is relevant and adds value to the customer experience. Finally, it is important to track progress and measure success in order to identify areas for improvement. 
  
  Related Information: 
  The Customer Journey Manager is part of the SAP Marketing Cloud suite of products. It is designed to help marketers create personalized experiences for customers that are tailored to their individual needs. Additionally, it can be used in conjunction with other tools such as web analytics or social media monitoring tools in order to gain a better understanding of customer behavior.