What is 'customer knowledge base' in SAP CRM-ANA - CRM Analytics?

customer knowledge base - Overview

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: A knowledge base containing all relevant information available about a customer. The integration with the SAP Business Information Warehouse means that this information is made available for the analytical applications.

customer knowledge base - Details

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  Key Concepts: 
  Customer knowledge base is a component of SAP CRM Analytics that allows businesses to store and manage customer data. It provides a comprehensive view of customer information, including contact details, purchase history, and preferences. This data can be used to create targeted marketing campaigns, improve customer service, and gain insights into customer behavior. 
  
  How to use it: 
  The customer knowledge base can be accessed through the SAP CRM Analytics dashboard. From there, users can view and manage customer data, create reports, and analyze customer trends. Additionally, users can set up automated processes to keep the customer knowledge base up-to-date with the latest customer information. 
  
  Tips & Tricks: 
  When using the customer knowledge base, it is important to ensure that all customer data is accurate and up-to-date. Additionally, it is important to ensure that all customer data is stored securely and in compliance with any applicable regulations. 
  
  Related Information: 
  The customer knowledge base is part of the SAP CRM Analytics suite of tools. Other components of this suite include predictive analytics, segmentation analysis, and campaign management. Additionally, the customer knowledge base can be integrated with other SAP applications such as SAP ERP and SAP HANA.