What is customer journey visualization in SAP CEC-MKT-CJI - Customer Journey Insights?

SAP Term: customer journey visualization

• Component: CEC-MKT-CJI

• Component Name: Customer Journey Insights

• Description: Representation of a contact's or consumer's interaction history with a company in a chart view.

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• Key Concepts: 
  Customer journey visualization is a feature of the SAP Customer Experience (CX) suite that allows businesses to gain insights into customer behavior and preferences. It provides a visual representation of the customer journey, from initial contact to purchase and beyond. This helps businesses identify areas of improvement and opportunities for growth. 
  
  How to use it: 
  The CEC-MKT-CJI Customer Journey Insights component of the SAP CX suite provides a comprehensive view of customer journeys. It allows businesses to track customer interactions across multiple channels, such as web, mobile, and social media. The component also provides detailed analytics on customer behavior, including purchase patterns, preferences, and engagement levels. 
  
  Tips & Tricks: 
  When using the CEC-MKT-CJI Customer Journey Insights component, it is important to ensure that all customer data is accurately tracked and analyzed. This will help businesses gain a better understanding of their customers’ needs and preferences. Additionally, businesses should use the insights gained from customer journey visualization to inform their marketing strategies and optimize their customer experience. 
  
  Related Information: 
  The CEC-MKT-CJI Customer Journey Insights component is part of the SAP CX suite, which also includes components such as SAP Commerce Cloud, SAP Marketing Cloud, and SAP Service Cloud. These components provide businesses with a comprehensive view of their customers’ experiences and allow them to create personalized experiences for each individual customer. Additionally, the SAP CX suite provides businesses with tools to measure customer satisfaction and loyalty.