What is customer journey insight in SAP CEC-MKT-CJI - Customer Journey Insights?

SAP Term: customer journey insight

• Component: CEC-MKT-CJI

• Component Name: Customer Journey Insights

• Description: A data analysis application that helps you better understand customer behavior through the interaction that a customer has with a particular brand or business, such as clicked ads and Web searches that are triggered, for example, by channels such as social media, phone, and Web. The results of this analysis provide actionable insight to optimize your business activities.

Smart SAP Assistant

• Key Concepts: 
  Customer Journey Insights (CJI) is a component of the SAP Customer Experience (CX) suite. It provides a comprehensive view of customer journeys across multiple channels, including web, mobile, and social media. CJI helps companies understand customer behavior and preferences, enabling them to create personalized experiences that drive customer loyalty and engagement. 
  
  How to use it: 
  CJI can be used to identify customer segments, track customer journeys, and analyze customer behavior. It can also be used to create targeted campaigns and offers based on customer preferences. Additionally, CJI can be used to measure the effectiveness of campaigns and offers, as well as to identify areas for improvement. 
  
  Tips & Tricks: 
  When using CJI, it is important to ensure that data is collected from all relevant channels in order to get an accurate picture of customer behavior. Additionally, it is important to regularly review the data collected in order to identify trends and opportunities for improvement. 
  
  Related Information: 
  For more information on CJI, please visit the SAP website at https://www.sap.com/products/customer-experience/customer-journey-insights.html