What is Customer Journey Insight in SAP CEC-MKT-FIO - Fiori UI for SAP Marketing?

SAP Term: Customer Journey Insight

• Component: CEC-MKT-FIO

• Component Name: Fiori UI for SAP Marketing

• Description: A data analysis application that helps you better understand customer behavior through the interaction that a customer has with a particular brand or business, such as clicked ads and Web searches that are triggered, for example, by channels such as social media, phone, and Web. The results of this analysis provide actionable insight to optimize your business activities.

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• Key Concepts: 
  Customer Journey Insight is a component of the Fiori UI for SAP Marketing Cloud. It provides marketers with a comprehensive view of customer journeys, allowing them to identify customer needs and preferences, and to create personalized experiences for customers. It also helps marketers to better understand customer behavior and to optimize their marketing campaigns. 
  
  How to use it: 
  Customer Journey Insight can be used to analyze customer data from multiple sources, such as web analytics, social media, and CRM systems. This data can then be used to create customer journey maps that provide insights into customer behavior and preferences. The maps can be used to identify opportunities for personalization and optimization of marketing campaigns. 
  
  Tips & Tricks: 
  When using Customer Journey Insight, it is important to ensure that the data being analyzed is accurate and up-to-date. Additionally, it is important to ensure that the customer journey maps are regularly updated in order to keep up with changing customer needs and preferences. 
  
  Related Information: 
  For more information on Customer Journey Insight, please refer to the SAP Help Portal or contact your local SAP representative.