How To Fix CRM_MKTTGGRP_EXP103 - Business partner not contacted due to missing marketing permissions

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTTGGRP_EXP - CRM Marketing: Messages for Target Group Selection

• Message number: 103

• Message text: Business partner not contacted due to missing marketing permissions

Self-Explanatory Message

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Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTTGGRP_EXP103 - Business partner not contacted due to missing marketing permissions ?

  The SAP error message CRM_MKTTGGRP_EXP103 indicates that a business partner (BP) has not been contacted for marketing purposes due to missing marketing permissions. This is a common issue in SAP Customer Relationship Management (CRM) systems, particularly when dealing with marketing campaigns and activities.
  Cause:
  The primary cause of this error is that the business partner does not have the necessary marketing permissions set up in the system. In SAP CRM, marketing permissions are used to ensure compliance with regulations regarding customer contact, such as GDPR in Europe or other local data protection laws. If a business partner has opted out of marketing communications or has not provided the necessary consent, the system will prevent any marketing activities directed at that partner.
  Solution:
  To resolve this error, you can take the following steps:
  
  
  Check Marketing Permissions:
  
  Navigate to the business partner's details in the SAP CRM system.
  Check the marketing permissions section to see if the necessary permissions are granted. This may include permissions for email, phone calls, or other forms of communication.
  
  
  
  Update Marketing Permissions:
  
  If the business partner has not provided the necessary permissions, you may need to contact them to obtain consent.
  Once consent is obtained, update the marketing permissions in the business partner's profile in SAP CRM.
  
  
  
  Review Marketing Campaign Settings:
  
  Ensure that the marketing campaign or activity is set up correctly and that it is targeting the right audience.
  Check if there are any filters or criteria in the campaign that might exclude the business partner.
  
  
  
  Consult with Compliance Team:
  
  If there are concerns about compliance with data protection regulations, consult with your organization's legal or compliance team to ensure that all marketing activities are conducted in accordance with applicable laws.
  
  
  
  Testing:
  
  After updating the permissions, test the marketing activity again to ensure that the error no longer occurs.
  
  
  
  Related Information:
  
  Business Partner Master Data: Understanding how business partner data is structured in SAP CRM is crucial. Ensure that all relevant fields related to marketing permissions are correctly filled out.
  Marketing Permissions Management: Familiarize yourself with how marketing permissions are managed within your organization and the implications of not having them.
  Regulatory Compliance: Stay informed about the regulations that govern marketing communications in your region to avoid potential legal issues.
  
  By following these steps, you should be able to resolve the CRM_MKTTGGRP_EXP103 error and successfully contact the business partner for marketing purposes.