What is 'customer engagement lifecycle' in SAP SV - Service?

customer engagement lifecycle - Overview

• Component: SV

• Component Name: Service

• Description: Model that provides an integrated framework of practices to help create and deliver customer value. The phases of the customer engagement lifecycle represent the common route followed by the SAP and the customer teams in the process of identifying, delivering, operating, and managing solutions that best fit the customer’s needs.

customer engagement lifecycle - Details

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  Key Concepts: 
  The customer engagement lifecycle is a concept used in SAP Service (SV) to describe the stages of customer engagement. It includes the stages of customer acquisition, onboarding, service delivery, and customer retention. It is designed to help organizations better understand their customers and provide them with the best possible service. 
  
  How to use it: 
  The customer engagement lifecycle can be used to identify areas of improvement in customer service. By understanding the different stages of customer engagement, organizations can better tailor their services to meet the needs of their customers. Additionally, it can be used to measure customer satisfaction and loyalty over time. 
  
  Tips & Tricks: 
  When using the customer engagement lifecycle, it is important to remember that each stage is interconnected. For example, if a customer is not satisfied with the onboarding process, they may not be as likely to return for future services. Therefore, it is important to ensure that each stage of the lifecycle is optimized for maximum customer satisfaction. 
  
  Related Information: 
  The customer engagement lifecycle is closely related to other concepts such as customer journey mapping and customer experience management. These concepts are designed to help organizations better understand their customers and provide them with the best possible service. Additionally, they can be used to measure customer satisfaction and loyalty over time.