What is customer engagement in SAP CEC-EC - Engagement Center?

SAP Term: customer engagement

• Component: CEC-EC

• Component Name: Engagement Center

• Description: The quality of the relationship that a customer has with a brand or company. The engagement with a brand is mostly based on helpful interactions, such as advice when deciding on a product to purchase, professional consulting, or communication through various channels.

Smart SAP Assistant

• Key Concepts: 
  Customer engagement is a term used to describe the process of building relationships with customers and providing them with a positive experience. SAP’s Customer Engagement Center (CEC-EC) is a platform that helps companies create and manage customer relationships. It provides tools for customer segmentation, customer service, marketing automation, and analytics.
  
  How to use it: 
  The CEC-EC platform can be used to create customer profiles, segment customers into groups, and track customer interactions. It also provides tools for managing customer service inquiries, automating marketing campaigns, and analyzing customer data. Additionally, the platform can be integrated with other SAP products such as SAP CRM and SAP ERP.
  
  Tips & Tricks: 
  When using the CEC-EC platform, it is important to ensure that customer data is secure and protected. Additionally, it is important to regularly review customer data to ensure accuracy and relevance. Finally, it is important to use the analytics tools provided by the platform to gain insights into customer behavior and preferences.
  
  Related Information: 
  The CEC-EC platform is part of SAP’s Customer Engagement Suite which also includes SAP CRM and SAP ERP. Additionally, the platform can be integrated with other third-party applications such as Salesforce and Microsoft Dynamics.