What is customer engagement platform in SAP CEC-EMA - SAP Emarsys?

SAP Term: customer engagement platform

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An integrated program that unifies customer data through an open architecture and API to create customer profiles and drive more intelligent omnichannel customer engagement.

Smart SAP Assistant

• Key Concepts: 
  Customer engagement platform is a software solution that enables businesses to interact with their customers in a more personalized and efficient way. It helps companies to build relationships with their customers, increase customer loyalty, and drive sales. SAP CEC-EMA SAP Emarsys is a customer engagement platform that provides businesses with the tools to create personalized customer experiences. 
  
  How to use it: 
  SAP CEC-EMA SAP Emarsys provides businesses with the ability to create personalized customer experiences. It allows businesses to segment customers based on their preferences and interests, and then target them with relevant content and offers. Additionally, it provides businesses with the ability to track customer engagement and analyze customer behavior. 
  
  Tips & Tricks: 
  When using SAP CEC-EMA SAP Emarsys, it is important to ensure that the content you are sending out is relevant and engaging for your customers. Additionally, it is important to track customer engagement and analyze customer behavior in order to optimize your campaigns and ensure that you are providing the best possible experience for your customers. 
  
  Related Information: 
  SAP CEC-EMA SAP Emarsys is part of the SAP Customer Experience Suite, which provides businesses with a comprehensive set of tools for managing customer relationships. Additionally, there are many other customer engagement platforms available on the market, such as Salesforce Marketing Cloud, Oracle Eloqua, Adobe Campaign, and IBM Watson Campaign Automation.