What is target group member in SAP SRD-CRM-MKT - CRM-Marketing?

SAP Term: target group member

• Component: SRD-CRM-MKT

• Component Name: CRM-Marketing

• Description: A business partner such as a customer, prospect, or contact person in a target group.

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• Key Concepts: 
  A target group member is a person or organization that is part of a target group in SAP CRM Marketing. Target groups are used to define the target audience for marketing campaigns and activities. Target group members can be identified by their attributes, such as demographics, interests, or behaviors. 
  
  How to use it: 
  Target group members can be added to a target group in SAP CRM Marketing by entering their attributes into the system. Once the target group is created, it can be used to create marketing campaigns and activities that are tailored to the target audience. 
  
  Tips & Tricks: 
  When creating a target group, it is important to ensure that the attributes used to identify the target group members are accurate and up-to-date. This will help ensure that the marketing campaigns and activities are targeted to the right audience. 
  
  Related Information: 
  For more information on how to create and manage target groups in SAP CRM Marketing, please refer to the SAP Help Portal.