What is target group member in SAP CRM-MKT - Marketing?

SAP Term: target group member

• Component: CRM-MKT

• Component Name: Marketing

• Description: A business partner such as a customer, marketing prospect, or contact person in a target group.

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• Key Concepts: 
  A target group member is a person or organization that is part of a target group in SAP CRM-MKT Marketing. Target groups are used to define the target audience for marketing campaigns and activities. Target group members can be identified by their attributes, such as age, gender, location, or interests. 
  
  How to use it: 
  Target group members can be added to a target group in SAP CRM-MKT Marketing by entering their attributes into the system. Once they are added, they can be used to create marketing campaigns and activities that are tailored to their specific needs and interests. 
  
  Tips & Tricks: 
  When creating a target group, it is important to consider the attributes of the target group members. This will help ensure that the marketing campaigns and activities are tailored to the right audience. Additionally, it is important to regularly review and update the target group members to ensure that they are still relevant to the target audience. 
  
  Related Information: 
  For more information on target groups in SAP CRM-MKT Marketing, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for creating effective target groups.