What is target group operation in SAP CEC-MKT - SAP Marketing?

SAP Term: target group operation

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A set operation that can be used to create new target groups. The following operations are available for target groups: Merge Intersect Subtract

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• Key Concepts: 
  Target group operations are a feature of SAP Marketing that allow users to create and manage target groups. Target groups are collections of customers, prospects, or other entities that have been identified as having similar characteristics or interests. Target group operations enable users to create and manage target groups, assign them to campaigns, and analyze the results of their campaigns. 
  
  How to use it: 
  To use target group operations in SAP Marketing, users must first create a target group. This can be done by selecting the “Create Target Group” option from the main menu. From there, users can define the criteria for the target group, such as age, gender, location, or interests. Once the criteria have been defined, users can then assign the target group to a campaign. 
  
  Tips & Tricks: 
  When creating a target group in SAP Marketing, it is important to ensure that the criteria used are relevant and accurate. This will help ensure that the target group is properly targeted and that the campaign will be successful. Additionally, it is important to regularly review and update the target group criteria as needed in order to keep it up-to-date and relevant. 
  
  Related Information: 
  For more information on target group operations in SAP Marketing, please refer to the official SAP documentation at https://help.sap.com/viewer/product/CEC-MKT/latest/en-US/index.html?topic=TargetGroupOperations_Overview_EN_US.html