What is Target Groups in SAP SRD-CRM-MKT - CRM-Marketing?

SAP Term: Target Groups

• Component: SRD-CRM-MKT

• Component Name: CRM-Marketing

• Description: A work center view where you can create and edit target groups that can be used for your campaigns. You can add members to a target group by searching your customer database, using search criteria based on common attributes. If required, you can also add members that do not correspond to these attributes.

Smart SAP Assistant

• Key Concepts: 
  Target Groups are a feature of SAP CRM Marketing that allow users to create and manage groups of customers based on certain criteria. These criteria can include customer attributes, such as age, gender, location, or purchase history. Target Groups can also be used to segment customers into different groups for targeted marketing campaigns. 
  
  How to use it: 
  To create a Target Group in SAP CRM Marketing, users must first define the criteria for the group. This can be done by selecting from a list of available customer attributes or by creating custom criteria. Once the criteria have been defined, users can then add customers to the group by selecting them from a list of available customers. 
  
  Tips & Tricks: 
  When creating Target Groups, it is important to ensure that the criteria used are relevant and up-to-date. This will help ensure that the Target Group is accurately targeting the right customers for your marketing campaigns. Additionally, it is important to regularly review and update Target Groups to ensure that they are still relevant and effective. 
  
  Related Information: 
  For more information on Target Groups in SAP CRM Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MKT/7.0/en-US/f8d9f3c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6