What is tier group in SAP CRM-MKT-MPL-LOY - Loyalty Marketing?

SAP Term: tier group

• Component: CRM-MKT-MPL-LOY

• Component Name: Loyalty Marketing

• Description: A combination of related tiers. &EXAMPLE& You create a tier group with the tiers "bronze", "silver", and "gold", as a measure of the number of purchases made.

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• Key Concepts: 
  A tier group is a component of the SAP CRM-MKT-MPL-LOY Loyalty Marketing module. It is used to define the different levels of loyalty that customers can achieve. Each tier group contains a set of criteria that customers must meet in order to qualify for that tier. 
  
  How to use it: 
  To use a tier group, first create a loyalty program in the SAP CRM-MKT-MPL-LOY Loyalty Marketing module. Then, create a tier group and define the criteria for each tier. Finally, assign customers to the appropriate tier based on their loyalty criteria. 
  
  Tips & Tricks: 
  When creating a tier group, make sure to include criteria that are achievable but also challenging enough to motivate customers to reach higher levels of loyalty. Additionally, consider offering rewards or incentives for customers who reach higher tiers. 
  
  Related Information: 
  For more information on how to use the SAP CRM-MKT-MPL-LOY Loyalty Marketing module, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for using this module effectively.