What is 'tier member' in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

tier member - Overview

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: A loyalty member belonging to a tier.

tier member - Details

• 
  Key Concepts: 
  A tier member is a customer who has achieved a certain level of loyalty within a loyalty program. Tier members are typically rewarded with exclusive benefits and privileges, such as discounts, special offers, and access to exclusive events. 
  
  How to use it: 
  In SAP Loyalty Marketing, tier members can be managed through the Loyalty Program Manager (LPM) application. The LPM allows users to create and manage loyalty programs, assign customers to tiers, and track customer activity. 
  
  Tips & Tricks: 
  When creating a loyalty program, it is important to consider the benefits that each tier member will receive. This will help ensure that customers are motivated to reach higher tiers and remain loyal to the program. 
  
  Related Information: 
  For more information on managing tier members in SAP Loyalty Marketing, please refer to the SAP Help Portal.