What is 'lead' in SAP CRM-IPS-ICM - Investigative Case Management?

lead - Overview

• Component: CRM-IPS-ICM

• Component Name: Investigative Case Management

• Description: Observation that is recorded in the system, which could be connected to a crime or criminal activity and requires clarification by a police investigation.

lead - Details

• 
  Key Concepts: 
  A lead in SAP CRM-IPS-ICM Investigative Case Management is a potential customer or contact that has expressed interest in a product or service. It is the first step in the sales process and is used to identify and qualify potential customers. 
  
  How to use it: 
  Leads can be created manually or automatically through marketing campaigns. Once a lead is created, it can be assigned to a sales representative for follow-up. The sales representative can then qualify the lead by gathering more information about the customer and their needs. 
  
  Tips & Tricks: 
  Leads should be tracked and monitored regularly to ensure that they are being followed up on in a timely manner. It is also important to track the progress of leads to ensure that they are being properly qualified and converted into customers. 
  
  Related Information: 
  Leads are an important part of the sales process and should be managed carefully. SAP CRM-IPS-ICM Investigative Case Management provides tools for managing leads, such as lead scoring, lead nurturing, and lead tracking.