What is 'lead' in SAP CRM-ANA-MKT - Marketing Analytics?

lead - Overview

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A potential sales contact: an individual or organization that expresses an interest in your goods or services.

lead - Details

• 
  Key Concepts: 
  A lead is a potential customer who has expressed interest in a company's products or services. In SAP CRM-ANA-MKT Marketing Analytics, leads are tracked and managed to help companies identify and nurture potential customers. 
  
  How to use it: 
  Leads can be created manually or automatically through marketing campaigns. Once a lead is created, it can be assigned to a sales representative for follow-up. The lead can then be tracked and managed through the SAP CRM-ANA-MKT Marketing Analytics system. 
  
  Tips & Tricks: 
  Leads should be tracked and managed regularly to ensure that potential customers are not lost. It is also important to track the progress of leads to ensure that they are being followed up on in a timely manner. 
  
  Related Information: 
  Leads can be used in conjunction with other marketing analytics tools such as segmentation and customer profiling to better understand customer needs and preferences. Additionally, leads can be used to measure the effectiveness of marketing campaigns and identify areas for improvement.