What is 'lead' in SAP CRM - Customer Relationship Management?

lead - Overview

• Component: CRM

• Component Name: Customer Relationship Management

• Description: A business transaction which describes, stores, updates, and manages the potential interest of and interaction with a business partner over a certain timeframe. Leads are used to qualify a business partner's interest in a particular product or in making a purchase, with the aim of both establishing and then subsequently influencing this interest. Once a lead has reached a certain status, it can be passed on to "Sales" as decision support for creating an opportunity.

lead - Details

• 
  Key Concepts: 
  A lead is a potential customer or contact that has expressed interest in a company's products or services. In SAP CRM Customer Relationship Management, leads are tracked and managed in the system to ensure that they are followed up on and converted into customers. 
  
  How to use it: 
  In SAP CRM, leads can be created manually or imported from external sources. Once a lead is created, it can be assigned to a sales representative for follow-up. The lead can then be tracked through the sales process, from initial contact to conversion into a customer. 
  
  Tips & Tricks: 
  It is important to track leads in SAP CRM in order to ensure that they are followed up on and converted into customers. It is also important to track the progress of each lead so that sales representatives can prioritize their time and resources accordingly. 
  
  Related Information: 
  Leads are an important part of the sales process and should be tracked and managed in SAP CRM. For more information on how to use SAP CRM for lead management, please refer to the official SAP documentation.