1. SAP Glossary
  2. SAP Contact Center
  3. Contact Event Manager


What is Contact Event Manager in SAP CRM-CCI - SAP Contact Center?


SAP Term: Contact Event Manager

  • Component: CRM-CCI

  • Component Name: SAP Contact Center

  • Description: The core module in the system that takes care of contact routing intelligence


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  • Key Concepts: 
    Contact Event Manager (CEM) is a component of the SAP Contact Center Infrastructure (CRM-CCI) that enables organizations to manage customer interactions. It provides a unified platform for managing customer contacts, including phone calls, emails, web chats, and social media messages. CEM also provides tools for analyzing customer data and creating customer profiles. 
    
    How to use it: 
    CEM can be used to manage customer interactions in a variety of ways. It can be used to track customer interactions, create customer profiles, and analyze customer data. It can also be used to create automated responses to customer inquiries and provide personalized customer service. 
    
    Tips & Tricks: 
    When using CEM, it is important to ensure that all customer data is properly stored and secured. Additionally, it is important to ensure that all customer interactions are tracked accurately and that any automated responses are tailored to the individual customer's needs. 
    
    Related Information: 
    For more information on CEM and other components of the SAP Contact Center Infrastructure, please visit the SAP website at https://www.sap.com/products/crm-cci.html.
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