What is contact for personalization in SAP CEC-MKT-CPG - Campaign?

SAP Term: contact for personalization

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: An explicitly selected contact in a SAP Marketing system, whose personalization attributes like gender, first name, last name etc. are used in marketing emails to give them an individual appearance rather than a generic one.

Smart SAP Assistant

• Key Concepts: 
  Contact for personalization is a feature in the SAP CEC-MKT-CPG Campaign Management component that allows users to customize their campaigns by selecting contacts from a list of available contacts. This feature enables users to target specific audiences with their campaigns and tailor their messages to those audiences. 
  
  How to use it: 
  To use the contact for personalization feature, users must first create a list of contacts that they would like to target with their campaigns. This list can be created manually or imported from an external source. Once the list is created, users can select the contacts they would like to target and customize their campaigns accordingly. 
  
  Tips & Tricks: 
  When creating a list of contacts for personalization, it is important to ensure that the list is up-to-date and accurate. Additionally, it is important to consider the demographics of the target audience when creating campaigns in order to ensure that the message resonates with them. 
  
  Related Information: 
  For more information on contact for personalization in SAP CEC-MKT-CPG Campaign Management, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for using this feature effectively.