What is contact data token in SAP CEC-EMA - SAP Emarsys?

SAP Term: contact data token

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A personalization token that can be used to include any data entry from the Emarsys contact database into your messages.

Smart SAP Assistant

• Key Concepts: 
  A contact data token is a unique identifier used to store contact data in the SAP Emarsys CEC-EMA system. It is used to identify a contact and their associated data, such as name, email address, phone number, and other contact information. The token is generated when a contact is created in the system and is used to track the contact's data over time. 
  
  How to use it: 
  The contact data token is used to store and retrieve contact data from the SAP Emarsys CEC-EMA system. When creating a new contact, the system will generate a unique token for that contact. This token can then be used to access the contact's data at any time. Additionally, the token can be used to update or delete the contact's data as needed. 
  
  Tips & Tricks: 
  When creating a new contact in the SAP Emarsys CEC-EMA system, it is important to ensure that all of the necessary information is included in order for the system to generate an accurate token. Additionally, it is important to keep track of the tokens for each contact as they can be used to access and update their data at any time. 
  
  Related Information: 
  The SAP Emarsys CEC-EMA system also allows users to create custom fields for contacts which can be used to store additional information about each contact. Additionally, users can also create custom segments which allow them to group contacts based on certain criteria such as location or interests.