What is segmentation characteristic in SAP CRM-ANA - CRM Analytics?

SAP Term: segmentation characteristic

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: Characteristic InfoObject in SAP BW that determines the segment for which the Customer Lifetime Value should be displayed.

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• Key Concepts: 
  Segmentation characteristic is a feature of the CRM Analytics component of SAP. It allows users to segment their customer data into different categories, such as demographics, geography, and product preferences. This allows users to better understand their customer base and tailor their marketing strategies accordingly. 
  
  How to use it: 
  To use the segmentation characteristic feature, users must first define the criteria for segmentation. This can be done by selecting the desired characteristics from a list of available options. Once the criteria have been defined, users can then apply the segmentation to their customer data. This will allow them to view the data in a more organized manner and gain insights into their customer base. 
  
  Tips & Tricks: 
  When using the segmentation characteristic feature, it is important to ensure that the criteria chosen are relevant to the customer data being analyzed. Additionally, it is important to consider how different segments may interact with each other and how they may affect overall customer behavior. 
  
  Related Information: 
  The segmentation characteristic feature is part of the CRM Analytics component of SAP. Other features of this component include predictive analytics, customer segmentation, and customer journey analysis. Additionally, SAP offers a range of other analytics solutions that can be used in conjunction with the segmentation characteristic feature.