What is segmentation builder in SAP CEC-MKT-SEG - Segmentation?

SAP Term: segmentation builder

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: Formerly known as " Modeling"/" Modeller" The app in which users can build segmentation trees to use as segmentation models or segmentation building blocks.

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• Key Concepts: 
  Segmentation Builder is a component of the SAP Customer Experience (CEC) suite that enables users to create and manage customer segments. It allows users to define customer segments based on criteria such as demographics, geography, and purchase history. Segmentation Builder also provides insights into customer behavior and preferences, enabling users to better target their marketing efforts. 
  
  How to use it: 
  To use Segmentation Builder, users must first define the criteria for their customer segments. This can be done by selecting from a list of pre-defined criteria or by creating custom criteria. Once the criteria have been defined, users can then create customer segments based on those criteria. Segmentation Builder also provides insights into customer behavior and preferences, allowing users to better target their marketing efforts. 
  
  Tips & Tricks: 
  When creating customer segments, it is important to consider the size of the segment. Smaller segments are more targeted and can be more effective for marketing campaigns. Additionally, it is important to consider the criteria used when creating customer segments. The criteria should be relevant to the target audience and should be updated regularly to ensure accuracy. 
  
  Related Information: 
  For more information about Segmentation Builder, please refer to the SAP Help Portal or contact your local SAP representative. Additionally, there are several online resources available that provide tutorials and best practices for using Segmentation Builder.