What is customer churn analysis in SAP CRM-ANA - CRM Analytics?

SAP Term: customer churn analysis

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: A means for securing your customer base. Analytical methods are used to examine customer behavioral patterns and apply specific factors that indicate the likelihood of a customer terminating the customer relationship.

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• Key Concepts: 
  Customer churn analysis is a process used to identify customers who are likely to stop using a company’s products or services. It is an important tool for businesses to understand customer behavior and identify potential areas of improvement. The SAP CRM Analytics component provides the ability to analyze customer churn data and identify patterns that can be used to improve customer retention. 
  
  How to use it: 
  The SAP CRM Analytics component provides the ability to analyze customer churn data and identify patterns that can be used to improve customer retention. It allows users to create reports and dashboards that provide insights into customer behavior, such as which customers are most likely to churn, which products or services are most at risk of losing customers, and which marketing campaigns are most effective at retaining customers. 
  
  Tips & Tricks: 
  When analyzing customer churn data, it is important to consider the entire customer lifecycle. This includes understanding the customer’s journey from initial contact through purchase, usage, and renewal. Additionally, it is important to consider factors such as customer satisfaction, product usage, and marketing campaigns when analyzing customer churn data. 
  
  Related Information: 
  The SAP CRM Analytics component also provides the ability to analyze customer segmentation data and identify potential areas of improvement. Additionally, it provides the ability to analyze sales performance data and identify trends in sales performance over time.