What is prospect in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: prospect

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: To seek out potential new customers to expand a company's customer base.

Smart SAP Assistant

• Key Concepts: 
  A prospect is a potential customer who has expressed interest in a company's products or services. In SAP, the CEC-MKT-CAT Customer Attribution component allows companies to track prospects and their interactions with the company. This helps companies better understand their prospects and tailor their marketing strategies accordingly. 
  
  How to use it: 
  The CEC-MKT-CAT Customer Attribution component allows companies to track prospects and their interactions with the company. This includes tracking customer data such as contact information, purchase history, and website visits. Companies can also use this component to segment prospects into different categories based on their interests and preferences. 
  
  Tips & Tricks: 
  When using the CEC-MKT-CAT Customer Attribution component, it is important to ensure that all customer data is accurate and up-to-date. This will help ensure that companies are targeting the right prospects with the right messages. Additionally, companies should regularly review their prospect data to identify any changes in customer interests or preferences. 
  
  Related Information: 
  The CEC-MKT-CAT Customer Attribution component is part of SAP's Customer Experience Management suite of products. Other components in this suite include SAP Hybris Marketing, SAP Hybris Commerce, and SAP Hybris Service. These components can be used together to create a comprehensive customer experience management strategy for businesses.