What is 'prospect' in SAP CEC-MKT - SAP Marketing?

prospect - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A potential buyer whose interests are known.

prospect - Details

• 
  Key Concepts: 
  A prospect is a potential customer who has been identified as having an interest in a product or service. In SAP Marketing Cloud, prospects are stored in the Prospects module and can be segmented and targeted for marketing campaigns. 
  
  How to use it: 
  Prospects can be added to the Prospects module manually or imported from external sources. Once added, prospects can be segmented and targeted for marketing campaigns. Prospects can also be tracked and monitored to measure the success of campaigns. 
  
  Tips & Tricks: 
  When adding prospects to the Prospects module, make sure to include as much information as possible about each prospect. This will help you better segment and target prospects for marketing campaigns. 
  
  Related Information: 
  For more information on using the Prospects module in SAP Marketing Cloud, please refer to the official SAP documentation.