What is exposed revenue in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: exposed revenue

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: The monetary value in revenue from conversions for which tracked marketing was seen or clicked prior to conversion.

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• Key Concepts: 
  Exposed revenue is a term used in the Customer Attribution component of SAP. It is the total amount of revenue that can be attributed to a customer or group of customers. This includes both direct and indirect revenue, such as sales from a customer’s referrals or purchases made by their friends and family. 
  
  How to use it: 
  The exposed revenue metric can be used to measure the effectiveness of marketing campaigns and customer loyalty programs. It can also be used to identify high-value customers and target them with special offers or discounts. Additionally, it can be used to track the performance of sales teams and identify areas for improvement. 
  
  Tips & Tricks: 
  When using exposed revenue, it is important to consider the time frame in which the data was collected. For example, if a customer has been loyal for a long period of time, their exposed revenue may be higher than that of a new customer who has only recently joined the program. Additionally, it is important to consider other factors such as customer lifetime value and customer segmentation when analyzing exposed revenue data. 
  
  Related Information: 
  The Customer Attribution component of SAP also includes other metrics such as customer lifetime value, customer segmentation, and customer engagement. Additionally, SAP provides tools for analyzing customer data and creating targeted marketing campaigns.