What is exposed unique user in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: exposed unique user

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: An individual, identifiable user who has encountered advertising for a campaign.

Smart SAP Assistant

• Key Concepts: 
  Exposed Unique User is a term used in the Customer Attribution component of SAP. It is a metric that measures the number of unique users who have been exposed to a particular marketing campaign. This metric is used to measure the effectiveness of a campaign and to determine how many people were exposed to it. 
  
  How to use it: 
  The Exposed Unique User metric can be used to measure the success of a marketing campaign. It can be used to determine how many people were exposed to the campaign and how effective it was in reaching its target audience. This metric can also be used to compare different campaigns and determine which one was more successful. 
  
  Tips & Tricks: 
  When using the Exposed Unique User metric, it is important to consider other factors such as the type of campaign, the target audience, and the duration of the campaign. These factors can all affect the effectiveness of a campaign and should be taken into account when measuring its success. 
  
  Related Information: 
  The Exposed Unique User metric is just one of many metrics that can be used to measure the success of a marketing campaign. Other metrics include Conversion Rate, Cost Per Acquisition, and Return on Investment. All of these metrics can be used together to get a better understanding of how successful a campaign was.