What is exposed conversion in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: exposed conversion

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: A successful outcome of a promotional activity in which tracked marketing was seen or clicked. In an exposed conversion, the tracked marketing is part of the customer's journey to conversion.

Smart SAP Assistant

• Key Concepts: 
  Exposed conversion is a feature of the CEC-MKT-CAT Customer Attribution component of SAP. It allows users to track and measure the effectiveness of their marketing campaigns by attributing conversions to specific campaigns. This helps marketers understand which campaigns are most effective and which need to be improved.
  
  How to use it: 
  To use exposed conversion, users must first set up the CEC-MKT-CAT Customer Attribution component in SAP. Once this is done, users can then configure the exposed conversion feature to track and measure the effectiveness of their marketing campaigns. This can be done by setting up rules for how conversions should be attributed to specific campaigns.
  
  Tips & Tricks: 
  When setting up exposed conversion, it is important to ensure that the rules are configured correctly so that conversions are accurately attributed to the correct campaigns. Additionally, it is important to regularly review and update the rules as needed in order to ensure that conversions are being accurately tracked and measured.
  
  Related Information: 
  For more information on exposed conversion and how to use it, please refer to the SAP Help documentation for CEC-MKT-CAT Customer Attribution. Additionally, there are many online resources available that provide tips and tricks for using exposed conversion in SAP.