What is exposed in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: exposed

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: Occurring when an individual encounters a marketing element related to a campaign. For example, if a user visits a website and is served advertising, they have been exposed to that campaign.

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• Key Concepts: 
  Exposed is a term used in the SAP CEC-MKT-CAT Customer Attribution Component. It refers to the process of making customer data available to other systems or applications. This data can be used for marketing purposes, such as segmenting customers into different groups or targeting specific customers with offers. 
  
  How to use it: 
  The exposed process is used to make customer data available to other systems or applications. This data can be used for marketing purposes, such as segmenting customers into different groups or targeting specific customers with offers. To use the exposed process, the customer data must first be collected and stored in the SAP CEC-MKT-CAT Customer Attribution Component. Once the data is stored, it can then be exposed to other systems or applications. 
  
  Tips & Tricks: 
  When using the exposed process, it is important to ensure that the customer data is secure and protected from unauthorized access. Additionally, it is important to ensure that the customer data is accurate and up-to-date so that it can be used effectively for marketing purposes. 
  
  Related Information: 
  For more information about the SAP CEC-MKT-CAT Customer Attribution Component and how to use it, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use this component effectively.