What is engagement action in SAP CEC-EMA-LOY - Emarsys Loyalty?

SAP Term: engagement action

• Component: CEC-EMA-LOY

• Component Name: Emarsys Loyalty

• Description: SAP Emarsys CEC-EMA A Loyalty action that rewards interactions with a website or webstore, such as signing up for a newsletter. The interactions are validated through APIs or through Automation Center programs that check for changed data in contact fields.

Smart SAP Assistant

• Key Concepts: 
  Engagement Action is a feature of the CEC-EMA-LOY Emarsys Loyalty component of SAP. It allows users to create automated campaigns that are triggered by customer behavior. This helps to ensure that customers receive the most relevant and timely messages, increasing the likelihood of engagement.
  
  How to use it: 
  To use Engagement Action, users must first define the criteria for triggering an action. This can include customer data such as purchase history, demographics, or other customer attributes. Once the criteria is set, users can create an automated campaign that will be triggered when a customer meets the criteria. The campaign can include emails, SMS messages, or other forms of communication.
  
  Tips & Tricks: 
  When creating an Engagement Action campaign, it is important to consider the customer’s journey. Think about what messages will be most relevant and timely for each stage of the journey. Additionally, consider testing different messages to see which ones are most effective in driving engagement.
  
  Related Information: 
  Engagement Action is part of the CEC-EMA-LOY Emarsys Loyalty component of SAP. It is also related to other features such as segmentation and personalization. For more information on these features, please refer to the SAP documentation.