What is engagement in SAP CEC-EMA - SAP Emarsys?

SAP Term: engagement

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The process of customers engaging with marketing campaigns using different channels, such as email, mobile, SMS, and in-app messages.

Smart SAP Assistant

• Key Concepts: 
  Engagement is a term used in CEC-EMA SAP Emarsys to refer to the process of connecting with customers and prospects in order to build relationships and drive sales. It involves creating personalized experiences for customers and prospects, leveraging data-driven insights to deliver relevant content and offers, and measuring the effectiveness of campaigns. 
  
  How to use it: 
  CEC-EMA SAP Emarsys provides a suite of tools to help businesses create engaging customer experiences. These tools include segmentation capabilities, automated campaigns, and analytics dashboards. With these tools, businesses can create personalized experiences for customers and prospects, measure the effectiveness of campaigns, and optimize their engagement strategies. 
  
  Tips & Tricks: 
  When creating an engagement strategy, it is important to focus on the customer experience. This means understanding the customer’s needs and preferences, delivering relevant content and offers, and providing a seamless experience across all channels. Additionally, it is important to measure the effectiveness of campaigns in order to optimize engagement strategies. 
  
  Related Information: 
  For more information on CEC-EMA SAP Emarsys and how to use it for engagement strategies, visit the official website at https://www.emarsys.com/en/. Additionally, there are many resources available online that provide tips and best practices for creating effective engagement strategies.