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Component: BV-NON-PRODUCT
Component Name: Brand Voice - Non-Product
Description: An annual event in Chile, for C-level executives, managers, decision makers, and young professionals to come together around the topic of sustainability.
Key Concepts: Talking Green is a component of SAP’s Brand Voice - Non-Product. It is a set of guidelines that SAP uses to communicate its commitment to sustainability and environmental responsibility. It includes language, visuals, and messaging that emphasize the company’s commitment to sustainability and environmental responsibility. How to use it: Talking Green should be used in all communications related to SAP’s sustainability initiatives. This includes any content related to environmental responsibility, such as press releases, blog posts, social media posts, and other marketing materials. It should also be used in any internal communications related to sustainability initiatives. Tips & Tricks: When using Talking Green, it is important to keep the language simple and easy to understand. Avoid jargon and technical terms that may be difficult for the average reader to understand. Additionally, use visuals that are relevant and engaging, such as photos or illustrations that emphasize the message of sustainability and environmental responsibility. Related Information: For more information on Talking Green, please visit the SAP website at https://www.sap.com/brandvoice/talking-green.html. Additionally, you can find more information on SAP’s sustainability initiatives at https://www.sap.com/corporate/en/sustainability/index.html.