How To Fix CRM_MKTTG_SEG_BWA008 - Business partner &1 does not exist in the CRM system

CRM_MKTTG_SEG_BWA008 - Overview

• Message type: E = Error

• Message class: CRM_MKTTG_SEG_BWA - Messages for CRM Segment Builder BWA Access

• Message number: 008

• Message text: Business partner &1 does not exist in the CRM system

What causes this issue?

You are trying to create a target group using business partners from a
SAP NetWeaver BW system. Those business partners must also exist in the
SAP CRM system; this is not the case for business partner &V1&.

System Response

The business partner is not added to the target group.

How to fix this error?

Make sure that all business partners from the BW InfoProvider that you
are using for segmentation also exist in your SAP CRM system.

Procedure for System Administrators

The system issues an error message and will not allow you to continue with this transaction until the error is resolved.

Error message extract from SAP system. Copyright SAP SE.

CRM_MKTTG_SEG_BWA008 - Details

• The SAP error message CRM_MKTTG_SEG_BWA008 indicates that a specified business partner (BP) does not exist in the CRM system. This error typically arises in scenarios involving marketing or segmentation processes where a business partner is expected to be present in the system but is not found.
  
  Cause:
  
  Non-Existent Business Partner: The business partner ID provided does not exist in the CRM database.
  Data Synchronization Issues: If the business partner is created in another system (like ERP) but has not been replicated or synchronized to the CRM system.
  Incorrect Business Partner ID: The ID might have been entered incorrectly, leading to a mismatch.
  Deactivation or Deletion: The business partner may have been deactivated or deleted from the system.
  Authorization Issues: The user may not have the necessary authorizations to view the business partner.
  
  
  Solution:
  
  Verify Business Partner ID: Check the business partner ID for any typographical errors. Ensure that the ID is correct and exists in the system.
  Check Business