How To Fix CRM_MKTTG_SEG_BWA009 - &1 business partners do not exist in the CRM system

CRM_MKTTG_SEG_BWA009 - Overview

• Message type: E = Error

• Message class: CRM_MKTTG_SEG_BWA - Messages for CRM Segment Builder BWA Access

• Message number: 009

• Message text: &1 business partners do not exist in the CRM system

What causes this issue?

You are trying to create a target group using business partners from a
SAP NetWeaver BW system. Those business partners must also exist in the
SAP CRM system; this is not the case for several business partners, for
example, for business partner &V2&.

System Response

The business partners are not added to the target group.

How to fix this error?

Make sure that all business partners from the BW InfoProvider that you
are using for segmentation also exist in your SAP CRM system.

Procedure for System Administrators

The system issues an error message and will not allow you to continue with this transaction until the error is resolved.

Error message extract from SAP system. Copyright SAP SE.

CRM_MKTTG_SEG_BWA009 - Details

• The SAP error message CRM_MKTTG_SEG_BWA009 indicates that there are business partners (BPs) that are referenced in a marketing campaign or segmentation process, but these business partners do not exist in the CRM system. This can occur in various scenarios, such as when trying to execute a marketing campaign, segment customers, or perform data analysis.
  
  Cause:
  
  Missing Business Partners: The most common cause is that the business partners referenced in the campaign or segmentation do not exist in the CRM system. This could be due to data not being uploaded or synchronized properly.
  Data Synchronization Issues: If your CRM system is integrated with other systems (like ERP), there may be synchronization issues that prevent business partners from being updated or created in the CRM.
  Incorrect Selection Criteria: The selection criteria used for the segmentation might be incorrect, leading to references to non-existent business partners.
  Data Deletion: Business partners may have been deleted or marked as inactive