How To Fix CRM_MKTTG_SEG_BWA009 - &1 business partners do not exist in the CRM system

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTTG_SEG_BWA - Messages for CRM Segment Builder BWA Access

• Message number: 009

• Message text: &1 business partners do not exist in the CRM system

What causes this issue?

You are trying to create a target group using business partners from a
SAP NetWeaver BW system. Those business partners must also exist in the
SAP CRM system; this is not the case for several business partners, for
example, for business partner &V2&.

System Response

The business partners are not added to the target group.

How to fix this error?

Make sure that all business partners from the BW InfoProvider that you
are using for segmentation also exist in your SAP CRM system.

Procedure for System Administrators

The system issues an error message and will not allow you to continue with this transaction until the error is resolved.

Error message extract from SAP system. Copyright SAP SE.

Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTTG_SEG_BWA009 - &1 business partners do not exist in the CRM system ?

  The SAP error message CRM_MKTTG_SEG_BWA009 indicates that there are business partners (BPs) that are referenced in a marketing campaign or segmentation process, but these business partners do not exist in the CRM system. This can occur in various scenarios, such as when trying to execute a marketing campaign, segment customers, or perform data analysis.
  Cause:
  
  Missing Business Partners: The most common cause is that the business partners referenced in the campaign or segmentation do not exist in the CRM system. This could be due to data not being uploaded or synchronized properly.
  Data Synchronization Issues: If your CRM system is integrated with other systems (like ERP), there may be synchronization issues that prevent business partners from being updated or created in the CRM.
  Incorrect Selection Criteria: The selection criteria used for the segmentation might be incorrect, leading to references to non-existent business partners.
  Data Deletion: Business partners may have been deleted or marked as inactive in the CRM system.
  
  Solution:
  
  Verify Business Partners: Check the list of business partners in the CRM system to ensure that the ones referenced in the error message exist. You can do this by using transaction codes like BP (Business Partner) to search for the specific business partners.
  Data Upload/Integration: If the business partners are supposed to exist but do not, ensure that the data upload or integration process from other systems (like SAP ERP) is functioning correctly. You may need to re-run the data transfer or check for errors in the integration process.
  Review Segmentation Criteria: Review the segmentation criteria used in the marketing campaign to ensure that they are set correctly and do not reference non-existent business partners.
  Check for Deletions: Investigate if any business partners were deleted or marked inactive. If they were, you may need to restore them or adjust your campaign to exclude them.
  Consult Logs: Check the application logs for any additional error messages or warnings that might provide more context about the issue.
  
  Related Information:
  
  Transaction Codes: Familiarize yourself with relevant transaction codes such as BP for managing business partners, CRMD_ORDER for managing CRM orders, and CRMD_ORDERADM_H for accessing order administration.
  SAP Notes: Look for SAP Notes related to this error message in the SAP Support Portal. There may be specific patches or updates that address known issues.
  Documentation: Review SAP documentation on business partner management and marketing functions to understand how business partners are utilized in campaigns and segmentation.
  
  If the issue persists after following these steps, it may be beneficial to consult with your SAP support team or a technical consultant who specializes in SAP CRM for further assistance.