How To Fix CRM_MKTPL714 - &1 customers found with that ID; system selects the first one on the list

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTPL - CRM Marketing: Marketing Planning Messages

• Message number: 714

• Message text: &1 customers found with that ID; system selects the first one on the list

What causes this issue?

Multiple customers have the ID, which you have entered. The system has
selected the first one in the list.

System Response

The system issues an error message and will not allow you to continue with this transaction until the error is resolved.

How to fix this error?

Please use unique IDs for your customers even if they are part of
different hierarchies.

Procedure for System Administrators

Error message extract from SAP system. Copyright SAP SE.

Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTPL714 - &1 customers found with that ID; system selects the first one on the list ?

  The SAP error message CRM_MKTPL714 indicates that there are multiple customers found with the same ID in the system, and as a result, the system is defaulting to the first customer in the list. This can occur in various scenarios, such as when trying to create or manage marketing plans, campaigns, or other customer-related activities in SAP CRM.
  Cause:
  
  Duplicate Customer Records: The primary cause of this error is the existence of duplicate customer records in the database. This can happen due to data entry errors, system migrations, or integration issues where the same customer is created multiple times.
  Incorrect Search Criteria: The search criteria used to retrieve customer records may not be specific enough, leading to multiple matches.
  Data Synchronization Issues: If the system is integrated with other systems (like ERP or third-party applications), inconsistencies in customer data can lead to duplicates.
  
  Solution:
  
  Identify Duplicates: Use transaction codes like BP (Business Partner) or CRM to search for and identify duplicate customer records. You can also use reports or queries to find duplicates based on specific criteria (e.g., name, address).
  Merge or Delete Duplicates: Once duplicates are identified, you can either merge them into a single record or delete the unnecessary duplicates. Ensure that you have the necessary authorizations and that you follow your organization's data governance policies.
  Improve Data Entry Processes: Implement stricter data entry controls to prevent the creation of duplicate records in the future. This may include validation checks during the creation of new customer records.
  Review Integration Processes: If the duplicates are a result of data synchronization from other systems, review the integration processes to ensure that they are correctly configured to prevent duplicates.
  Adjust Search Criteria: If applicable, refine the search criteria used in the transaction to ensure that it is specific enough to return a single customer record.
  
  Related Information:
  
  Transaction Codes: Familiarize yourself with relevant transaction codes such as BP for Business Partner management, CRM for Customer Relationship Management, and any specific reports that can help identify duplicates.
  SAP Notes: Check SAP Notes and Knowledge Base Articles for any known issues or patches related to this error message.
  Data Quality Tools: Consider using data quality tools or services that can help maintain clean and accurate customer data in your SAP system.
  User Training: Provide training for users on how to properly enter customer data and recognize existing records to minimize the risk of duplicates.
  
  By addressing the root cause of the duplicates and implementing preventive measures, you can resolve the CRM_MKTPL714 error and improve the overall quality of customer data in your SAP system.