How To Fix CRM_MKTHV_INFRASTRUC068 - &1 BPs or prospects of target group &2 without marketing permission

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTHV_INFRASTRUC - high volume campaign execution infrastructure messages

• Message number: 068

• Message text: &1 BPs or prospects of target group &2 without marketing permission

Self-Explanatory Message

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Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTHV_INFRASTRUC068 - &1 BPs or prospects of target group &2 without marketing permission ?

  The SAP error message CRM_MKTHV_INFRASTRUC068 indicates that there are business partners (BPs) or prospects in a target group that do not have the necessary marketing permissions. This error typically arises in the context of SAP Customer Relationship Management (CRM) when attempting to execute marketing activities or campaigns that require explicit consent from the recipients.
  Cause:
  The error occurs because:
  
  The business partners or prospects included in the target group do not have the required marketing permissions set in their master data.
  The marketing permission is a legal requirement in many jurisdictions, ensuring that businesses can only send marketing communications to individuals who have opted in to receive them.
  
  Solution:
  To resolve this error, you can take the following steps:
  
  
  Check Marketing Permissions:
  
  Review the marketing permission settings for the business partners or prospects in question. You can do this by navigating to the business partner master data in SAP CRM.
  Ensure that the relevant marketing permissions are activated for each business partner.
  
  
  
  Update Business Partner Data:
  
  If the business partners do not have the necessary permissions, you will need to update their master data to include the required marketing permissions. This can typically be done through the business partner maintenance transaction (e.g., transaction code BP).
  
  
  
  Modify Target Group:
  
  If you are unable to obtain marketing permissions for certain business partners, consider modifying the target group to exclude those without the necessary permissions. This can be done in the target group management area of SAP CRM.
  
  
  
  Consult Legal Requirements:
  
  Ensure that your organization is compliant with local laws and regulations regarding marketing permissions. This may involve updating your processes for obtaining consent from customers.
  
  
  
  Testing:
  
  After making the necessary updates, re-run the marketing activity or campaign to verify that the error has been resolved.
  
  
  
  Related Information:
  
  Marketing Permissions in SAP CRM: Understanding how marketing permissions work in SAP CRM is crucial. This includes knowing how to set up and manage these permissions effectively.
  Data Privacy Regulations: Familiarize yourself with data privacy regulations such as GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act) that may impact how you manage marketing permissions.
  SAP Documentation: Refer to SAP Help documentation for detailed instructions on managing business partner data and marketing permissions.
  
  By following these steps, you should be able to resolve the error and proceed with your marketing activities in SAP CRM.