What is 'contact scenario' in SAP WEC-WCB - Web Channel Builder?

contact scenario - Overview

• Component: WEC-WCB

• Component Name: Web Channel Builder

• Description: A logon scenario that defines the relationship between the Web shop customer and another business partner. The Web shop customer acts as a contact on behalf of this business partner, which is usually an organization.

contact scenario - Details

• 
  Key Concepts: 
  A contact scenario is a feature of the SAP Web Channel Builder (WEC-WCB) component. It allows users to create a personalized customer experience by defining the customer journey and the associated content. The contact scenario is used to define the customer journey, which includes the customer’s interactions with the website, such as page visits, product searches, and purchases. The contact scenario also defines the content that will be displayed to the customer during their journey. 
  
  How to use it: 
  To use a contact scenario, users must first define the customer journey. This includes defining the steps that customers will take on the website, such as page visits, product searches, and purchases. Once the customer journey is defined, users can then define the content that will be displayed to customers during their journey. This content can include text, images, videos, and other media. Finally, users can save their contact scenario and deploy it on their website. 
  
  Tips & Tricks: 
  When creating a contact scenario, it is important to keep in mind that customers may take different paths through your website. Therefore, it is important to create a contact scenario that is flexible enough to accommodate different customer journeys. Additionally, it is important to ensure that the content displayed to customers is relevant and engaging. 
  
  Related Information: 
  For more information about contact scenarios in SAP