What is contact preview in SAP CEC-EMA - SAP Emarsys?

SAP Term: contact preview

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A way to see exactly how an email will look for a specific contact when it has been personalized with their properties.

Smart SAP Assistant

• Key Concepts: 
  Contact Preview is a feature of the CEC-EMA SAP Emarsys platform that allows users to view customer contact information in one place. This includes contact details such as name, email address, phone number, and other relevant data. It also provides a snapshot of the customer’s past interactions with the company, including emails sent and received, purchases made, and other activities. 
  
  How to use it: 
  To access Contact Preview, users must first log into their CEC-EMA SAP Emarsys account. Once logged in, they can search for a customer by name or email address. When the customer’s profile appears, users can click on the “Contact Preview” tab to view all of the customer’s contact information and past interactions with the company. 
  
  Tips & Tricks: 
  When viewing a customer’s Contact Preview, users can quickly access additional information about the customer by clicking on the “More Details” button. This will open up a window with additional information such as demographic data, purchase history, and more. 
  
  Related Information: 
  The Contact Preview feature is part of the CEC-EMA SAP Emarsys platform, which is a comprehensive marketing automation solution designed to help companies engage with their customers more effectively. The platform also includes features such as automated campaigns, segmentation tools, and analytics.