What is 'contact point' in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

contact point - Overview

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: The total accrued and redeemable points of a contact who is a loyalty program member.

contact point - Details

• 
  Key Concepts: 
  A contact point is a way to identify a customer in SAP Loyalty Marketing. It is used to store customer information such as name, address, email, and phone number. It can also be used to track customer interactions and loyalty program participation. 
  
  How to use it: 
  In SAP Loyalty Marketing, contact points are used to store customer information and track customer interactions. To create a contact point, go to the “Contacts” tab in the Loyalty Marketing application and click “Create Contact Point”. Enter the customer’s information and click “Save”. 
  
  Tips & Tricks: 
  When creating a contact point, make sure to enter all relevant information such as name, address, email, and phone number. This will ensure that the contact point is accurate and up-to-date. 
  
  Related Information: 
  Contact points can be used in conjunction with other features of SAP Loyalty Marketing such as loyalty programs and campaigns. For more information on how to use contact points in SAP Loyalty Marketing, refer to the official documentation.